This is the Playbook, this is Dave Meltzer with the Playbook and I'm live at the Blue

Wire Studios in the win in the lobby here in Las Vegas at CES and I'm so excited because

this is one of not only my favorite executives but one of my favorite companies in the world

because they do well by doing good.

Guy Prasad is the president of PNG, Proctor and Gamble's new business unit.

They're Innovation Division which is so important today, Guy, for what you're doing because

I think with the great resignation going on that the larger companies in the world need

to take a leadership position and attracting really good talent and retaining it to provide

entrepreneurship or innovation within the context of larger organizations.

And I think it's been, I may have been part of the problem for you guys because it's

romanticized with Gary Vee and myself, this world of entrepreneurship and I started

my career as an entrepreneur working for West Publishing that got bought by Tonson

and Reuters and a $3.4 billion deal in 95.

I'm going to start with your position, how important is the new business unit and innovation

to Proctor and Gamble because obviously you have great distribution, great products.

Is it really an necessity to innovate and to support these small businesses?

It's a great lead question.

And first let me say David, I'm so impressed, like I was telling you that I had heard about

you before but then actually to prepare for this, I actually read your full bio and I'm

like, wow, there's way more than he's done that I was aware of so it's great.

Well, just remember me next time you need a judge, remember me next time you need a judge

for one of your competitions because I love you.

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