This is

is Terrio Media. Success in real estate has nothing to do with shiny objects.

It has everything to do with mastering the basics.

The three pillars of real estate investing.

Attract, convert, exit.

Matt Terrio has been helping real estate investors do just that for more than a decade now.

If you want to make money in real estate, keep listening.

If you want it faster money in real estate, keep listening. If you want it faster,

visit re I ACE.com. Here's Matt.

Hey rock starts, Matt Terrio here from epic real estate.

Leeds are the lifeblood of every business. You see every

business needs customers and before they are customers they are what we call

Leeds or potential customers. That's how it starts. Lead generation marketing is your very first money-making

activity that can lead to a paycheck. So I'm going to run through the basics of lead generation

marketing for you because if you understand these basics

you'll never be at a loss of how to generate these potential customers. Let's get

started. Identify Target. This is probably the most important aspect of lead generation marketing because nobody in their right mind is going to sell you a piece of real estate at a discount unless they have to, unless they've got some sort of problem.

And it's this problem that causes a seller to be motivated.

Something is going on in their world that's just more important than them selling their

house for top dollar through traditional channels.

And generally speaking, the seller is distressed.

And I'm referring to three types of distress.

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