This is

Chris Chico here's a perfect example.

Chris Chico, this is years ago, he got a Discover card in the mail

and with for $10,000 and he loves sharing this story.

He had $10,000 available on the credit card.

And it's like, his credit actually wasn't all that great at the time.

And so he used all the $10,000 to nail and made a hundred grand. And by the way, he's made

millions of dollars since then. But he would have never done it if he didn't spend the money

on marketing. Marketing is a return on investment.

If you have, you know, most markets,

you know, 1500 to $2,500 in marketing spend,

on average, across the country country should result enough leads to

convert into a deal if you're talking to the seller. Hey Mad Terrio here at Epic Real Estate got a really hot show for you today on

Thought Leader Thursday we're going to talk about everything that's going on in the world

right now around lead generation and what you can do about it and generate more lead

for yourself so stay tuned. All right so today I'm joined by a good friend of my

longtime friend and fellow real estate investor we run a lot in the same circles

and he's got a great service around lead generation and I just thought you know

What better person to have on to really dig in and he's really got his finger on the pulse I guess or the thumb or the thumb or the

finger on the pulse of what's going on in Lee Generation particularly when it comes

around direct mail and follow-up and the technology that's involved and yeah we

recorded this this episode probably a year ago or so and we did such an amazing

...