Why is it so hard to connect with Gen Z?

Gen Z is a really interesting market and the reason why we felt that it's really so hard to connect with them

because they engage in content very, very different than the majority of people.

Being able to reach them, even getting some of that is very attractive, but it's not an easy thing.

What if the line between struggle and success was just one choice? Lavelle Juan knows that line well. From growing up with little more than a dream to becoming a powerhouse in the world of entrepreneurship and branding. I tore my Achilles and I couldn't play anymore. Coming back to New York City, completely depressed. One of the things that I did was really just play video games. And it was just interesting and I said, oh, you know what?

Gaming could be social, but could also do a lot more.

I feel like you have to kind of take risk.

If it made sense, it was engaging, if it had a strong community, and it produced revenue,

those are still the basic things.

His journey is anything but ordinary, transforming obstacles into opportunities that few see coming,

but it wasn't just the wins that defined him.

It was the moments when everything could have fallen apart.

Those moments shaped Lavelle Juan's vision, his grit, and his relentless drive to uplift others.

I made tons of mistakes along the way, but doing all those things kind of gives you a sense of confidence.

Can't be scared to fail

every step of success or work ethic has led me into exactly what i do right now honesty is a

really big thing and that's a hard thing for people if you can master that and saying it's okay

i think you're fine.

So, Lavelle, why is it so hard to connect with Gen Z?

So Gen Z is a really interesting market. And the reason why we felt that it's really so hard to connect with them is because they

engage in content very, very different than the majority of people. And what I mean by that

is that, like, close to 90 percent, and I found these, I quote these statistics because they were

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