On this episode of Scouting For Growth, Sabine VdL sits down with Laurna Castillo, Senior Vice President of Product at CSAA Insurance Group (a AAA insurer serving millions across the western United States), for a timely conversation on one of the most urgent challenges in insurance today: How do we build real resilience as wildfire risk escalates—and keep insurance accessible for everyday families? This isn’t just a climate conversation. It’s a community, affordability, and future-of-protection conversation. Wildfire resilience is becoming an insurance survival strategy Laurna shares a powerful reminder: AAA didn’t start as an insurance company. It began as an automobile association working to make driving safer—advocating for things like seatbelts. And that safety work mattered because it reduced losses, improved outcomes, and helped keep car insurance affordable. Now, Laurna says, wildfire is the modern equivalent. With homes being lost in massive numbers each year, the stakes are rising fast. Without scalable solutions that reduce wildfire damage, living in high-risk regions—like parts of California—could become financially out of reach for the average consumer. In other words: resilience is no longer a “nice-to-have.” It’s becoming a prerequisite for insurability. The hardest part? Knowing where to start. Laurna is candid about the biggest challenge CSAA faced: deciding where to begin. Wildfire mitigation is complex, multi-dimensional, and emotionally charged. But her lesson is one every leader needs to hear: Pick a direction. Stick with it. Progress compounds. Because waiting for the perfect strategy delays the only thing that matters—action. People are overwhelmed… and trust matters more than ever One of the most insightful parts of this episode comes from Laurna’s community engagement work. She explains that homeowners are flooded with information, and often receive conflicting advice—from neighbors, local leaders, online sources, and agencies. The result is decision paralysis. And it reinforces a hard truth for insurers: trusted voices matter. People are more likely to believe the motivations of someone they know than an institution they assume is profit-driven. That’s why community partnerships aren’t optional—they’re essential. As Laurna puts it: partnerships extend reach. And in wildfire resilience, reach saves homes. The 0–5 foot zone: the simplest action with the biggest impact If you only take one practical takeaway from this episode, it’s this: The single most important factor for wildfire mitigation is the 0–5 foot ignition zone around the home. Clearing flammable materials—like fencing, bushes, or overhanging vegetation—from that immediate perimeter can dramatically reduce risk. It’s not glamorous, but it’s powerful. And it’s actionable today. From there, the next challenge is scalability: creating consistent standards and repeatable guidance so homeowners aren’t left guessing what “safe” actually looks like. Build resilience into the system — not just the retrofit Laurna also highlights something the industry doesn’t say loudly enough: the easiest way to have a wildfire-resilient home is to build one that way from the start. Retrofitting is possible, but harder, slower, and often less effective. That’s where long-term change really lives: in codes, design choices, and ecosystem alignment. A leadership principle worth stealing Laurna’s most memorable line is also a leadership strategy: Do the next, best, right thing in front of you. Repeat it long enough, and it becomes a system of change. For insurers, this episode is a blueprint for moving from risk transfer to risk reduction. For communities, it’s a path to resilience. And for leaders, it’s proof that meaningful transformation doesn’t start with a grand plan… It starts with the next right step.