Lauren McPhillips, Founder of This Renegade Love: Tips For Success As A Content Creator, Cultivating A Community Online, Finding A Niche, Taking A Business From Online to Offline, Creating An Email List, and How To Diversify Your Platforms

The Dream Bigger Podcast

Siffat Haider

Fashion, Creativity, Beauty, Healthyeating, Business, Creative, Entrepreneur, Health, Skincare, Health & Fitness, Skincaretips, Fitness, Interviews, Wellness, Exercise

4.8 • 625 Ratings

🗓️ 3 June 2019

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today's episode I'm chatting with Lauren McPhillips, founder of This Renegade Love, a no-filter online space that celebrates the 'renegade life' of turning passions into reality and providing people with actionable steps for business and brand-building.

Lauren talks about her life before This Renegade Love and deciding to quit her job and then getting into blogging and content creation. We talk about cultivating a community online through actionable steps and finding your niche. We also get into Lauren’s latest venture, The Renegade Sessions, a four-week workshop series for self-employed women. She takes us through every step from pre-launch testing, to how you can take your business from online to offline.

We also chat about creating an email list and diversifying platforms for content creators. Since Lauren has worked both for the brand and as a content creator, she’s full of great tips on the do’s and don’t’s of social media, what brands look for when working with creators, and why its important for creators to not rely on just social media as their main source of income.

To connect with Lauren click HERE

To learn more about This Renegade Love click HERE

To learn more about The Renegade Sessions click HERE

To connect with Siff click HERE

To learn more about Icing and Glitter click HERE

To sign up for the Icing & Glitter email list click HERE

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Transcript

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0:00.0	What is up, guys, and welcome to another episode of the Dream Bigger podcast. If you're new here,
0:19.2	I'm your host SIF and I am so happy that you decided
0:22.1	to tune in. So guys, I am super excited about today's episode because it covers so much ground
0:28.6	on all things social media. I'm chatting with my friend Lauren McPhillips, founder of this
0:33.7	renegade love. In Canada, Lauren is an expert on all things brand, business, and social
0:38.8	media. She's an early adopter and calls social media trends before they become mainstream,
0:43.9	so she's just really on the pulse. Oh, and she's as unfiltered as it gets. She was one of the first
0:50.0	people to speak out about social media misconduct. She's also an expert when it comes to community building, which is a handy skill to have
0:56.4	when you want to take your business from online to offline, which is exactly what
1:00.0	Lauren has managed to do.
1:02.6	Today's episode is an incredible resource for all content creators.
1:06.7	We talk authenticity, how to build a successful brand, how to take your business from online to
1:11.8	offline, things brands look for when they work with content creators and so much more.
1:17.6	I'm really excited for you guys to listen because there's just so much to learn from Lauren.
1:22.3	But before we get into the episode, I wanted to give you guys a quick reminder to please
1:26.5	leave the show a review if you feel like it brings you value. Guys, it takes a few seconds but makes a world of difference
1:32.3	because it helps the show grow. As a thank you, I'm sending everyone who subscribes to and
1:37.6	reviews the show a beauty goody bag. And yes, I legit mean everyone. Just send me a screenshot to siphah.h.h91 at gmail.com and I'll mail it over to you.
1:48.0	And with that, let's dive into my conversation with Lauren.
1:56.9	All right, so we're ready to go.
1:58.9	So Lauren, let's discuss your background a little bit.
2:02.3	What were you doing before this renegade love?
	...

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