Ashley Mills & Mark Mullett, Founders of Obé Fitness: Pivoting From Hollywood to Fitness, Building A Fitness Brand From Scratch, Cultivating Community, and Challenges In Business

The Dream Bigger Podcast

Siffat Haider

Fashion, Creativity, Beauty, Healthyeating, Business, Creative, Entrepreneur, Health, Skincare, Health & Fitness, Skincaretips, Fitness, Interviews, Wellness, Exercise

4.8 • 625 Ratings

🗓️ 27 May 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode I'm chatting with Ashley and Mark, the founders of Obé Fitness, a streaming platform which provides a boutique fitness experience for people at home (but believe me when I say it is completely different from any other streaming platform that’s out there).

Ashley and Mark’s entrepreneurial journey is truly fascinating because they both used to be Hollywood talent agents before founding Obe. We talk about how they transitioned from working in Hollywood to entering the fitness industry. Ashley and Mark get into details about launching a business from inception to launch. We really get into the nitty gritty, going over how they got instructors on board to how they managed to expand so rapidly. This episode is brimming with lessons for entrepreneurs, and Ashley and Mark provide lots of actionable advice.

To connect with Obé Fitness click HERE

To learn more about Obé Fitness click HERE

To connect with Siff click HERE

To learn more about Icing and Glitter click HERE

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Transcript

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0:00.0	Hey guys and welcome back to the dream bigger podcast. I'm your host SIF and I'm the founder of
0:18.9	icing and glitter, which is a blog, Instagram page, and YouTube channel.
0:22.6	So if you live on the East Coast, you're used to the gloomy weather, but believe me when I say I'm ready for sunshine.
0:28.9	Something I really depend on to boost my mood during the grayer months is working out.
0:34.0	A good spot really gets the endorphins flowing and is such a pick-me-up, which brings me to our
0:38.7	guest today, Ashley and Mark, the founders of Obey Fitness. Obey Fitness combines the accountability
0:44.9	and community aspect of boutique fitness studios with the convenience of an at-home workout.
0:49.9	Basically, it's a live streaming service with 20-minute workouts which you can do at home.
0:54.1	But what makes it really unique is the majority of their workouts aren't saved. Basically, it's a live streaming service with 20-minute workouts, which you can do at home.
0:58.2	But what makes it really unique is the majority of their workouts aren't saved.
1:01.1	So if you don't tune into the live stream, you miss it.
1:07.0	I think this is a really cool feature because it keeps you accountable to show up the same way you would to a class at a studio.
1:12.2	They also have some of the best instructors from New York teaching a host of different classes from Pilates to dance cardio. So there's really something for everyone. I was pretty
1:17.3	blown away when I visited their office for this interview. Ashley and Mark were actually
1:22.2	Hollywood agents before founding O'Bay. They have a really cool story which they get into
1:26.7	during today's interview.
1:28.3	Needless to say, they're smart and entrepreneurial and you guys will learn a ton from them.
1:32.5	I know I did. Before we dive into the interview, I want to remind you to please leave the podcast
1:38.3	or review and hit subscribe if you find it brings you value. It takes a minute and really helps
1:43.0	a show grow. And if you're new here,
1:45.0	I'm also sending out a beauty, goody bag to everyone who subscribes and reviews the show.
1:49.0	Just send me a screenshot to siphate to siphate.h.orgia.com and I'll mail it right to your door.
	...

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