Laura Modi: Bobbie CEO and Co-Founder

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 3 May 2021

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Laura Modi, mom, entrepreneur, and CEO and co-founder of Bobbie—the only female-founded and mom-led infant formula company in the United States—is changing the industry for parents and their children for the better. Modi launched Bobbie nationally in January of 2021 and was determined to destigmatize the use of formula, something that 83% of parents will turn to. On this episode of Second Life, find out how Modi’s positions at mega tech companies such as Google and Airbnb equipped her with lifelong lessons that eventually catapulted her into creating the first FDA-approved organic, European-style infant formula the U.S. has ever seen.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear.
0:12.0	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:19.2	We're talking about their work journeys, what they've learned from the process of setting
0:23.5	aside their doubts or fears, and what happens when they embark on their Second Life.
0:29.8	Today on the show, I'm speaking with Laura Modi, the co-founder and CEO of the organic European
0:36.5	style infant formula company, Bobby.
0:40.0	Laura founded Bobby in 2018 after her own breastfeeding plans didn't go quite as expected.
0:46.5	She turned to infant formula but found herself disappointed in the quality of ingredients
0:50.8	and lack of options available in the US.
0:54.1	Determined to create a better option for parents, Laura raised $2.4 million from Silicon
1:01.0	Valley investors while pregnant with her second baby and in 2019, another $4 million
1:07.6	in additional seed funding while pregnant with her third child.
1:11.8	After a winding journey to launch filled with many ups and downs, Bobby launched direct
1:17.6	to consumer in January of 2021, making it the first infant formula to launch in five years
1:24.8	and the only one founded by moms.
1:27.5	Fittingly, Laura is no stranger to early-stage startups and disrupting traditional markets.
1:33.2	In fact, prior to Bobby, she led operations at Airbnb for more than five years and, before
1:39.8	that, she worked on the financial team at Google.
1:43.6	She's here to bring us the through it all from tech to formula and everything in between.
1:49.8	Now, on Second Life, it's Laura Modi.
1:54.4	Okay, so Laura, we like to start at the beginning on this podcast.
2:00.8	So what did you study in school and what did you think you were going to be when you grew
	...

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