Laura B Whitmore on the Music Industry & She Rocks Awards

Music Matters with Darrell Craig Harris

Darrell Craig Harris

Music Interviews, Music, Music Commentary

4.6 • 107 Ratings

🗓️ 3 April 2026

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Music Matters with Darrell Craig Harris, we sit down with music industry powerhouse Laura B Whitmore founder of the She Rocks Awards, and Senior Marketing Director for Positive Grid. Laura is a highly respected marketing executive who has worked with some of the biggest brands in music. Laura shares her incredible journey through the music business, offering insight into what it takes to build a lasting career behind the scenes. We dive into her work supporting women in music, the impact of the She Rocks Awards, and how artists and industry professionals can position themselves for success in today's evolving landscape. From branding and marketing to navigating major industry shifts, this conversation is packed with valuable advice for musicians, creatives, and anyone looking to better understand the business side of music. • Tune in for an inspiring and informative discussion with one of the most influential voices in the music industry today. www.thewimn.com (She Rocks Awards) www.positivegrid.com www.Instagram.com/laurabwhitmore About Music Matters with Darrell Craig Harris The Music Matters Podcast is hosted by Darrell Craig Harris, a globally published music journalist, professional musician, and Sports Illustrated photographer. Music Matters is now available on Spotify, iTunes, Podbean, and more. Each week, Darrell interviews renowned artists, musicians, music journalists, and insiders from the music industry. Currently, over 1,000,000 global downloads in 40 countries. Visit us at: www.MusicMattersPodcast.com Follow us on Twitter: www.Twitter.com/musicmattersdh For inquiries, contact: musicmatterspodcastshow@gmail.com Support our mission via PayPal: www.paypal.me/payDarrell voice over intro by Nigel J. Farmer

Transcript

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0:00.0	Welcome to Music Matters podcast with Daryl Craig Harris, talking about all things music
0:09.6	with celebrities, artists, music business insiders, and more.
0:20.5	Laura Whitmore, how are you doing today?
0:22.6	I'm fantastic. How are you?
0:24.7	Very good. I'm in Las Vegas. It's getting a little warmer here, so that's a good thing, I guess.
0:29.7	So we spoke many years ago. It was actually almost four years ago when I first started this. I know it's gone by fast.
0:36.1	When I first started this crazy podcasting thing.
0:39.3	And you have such an interesting background because you have a very deep background in music
0:44.0	retail, music industry. Also in the recording world, you started off in marketing at CBS
0:48.9	records when you came right out of college. You worked for Corg, Marshall, Fox, all these huge
0:53.3	companies. And you've been at
0:55.2	positive grid now for several years. I've been there for six years, but I actually, before that,
1:01.5	I had my own agency and they were my client for a couple of years, too. Awesome. And then where are you
1:07.3	coming to us from? I'm in New York City. Okay. I'm one of those crazy people.
1:14.0	So tell me about Positive Grid because a lot of people know they've heard either
1:18.3	heard of the company or they're using the products.
1:20.0	It's very popular in the guitar world.
1:21.9	Positive Grid's probably best known for our flagship product called Spark, which is a smart, connected guitar amp
1:30.6	mainly made for practicing.
1:32.9	It has an app with it,
1:34.2	and so it's really fun to play and practice with.
1:37.4	And I think like the whole sort of focus of positive grid
	...

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