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Yo Quiero Dinero

Launching a Dating App for Latinas | Julia Estacolchic | Chispa App

Yo Quiero Dinero

Jannese Torres

Saving, Entrepreneurship, Business, Investing, Wealth, Personal Finance For Latinas, Personal Finance, Budgeting, Finances, Generational Wealth, Equal Pay, Financial Literacy

4.9607 Ratings

🗓️ 30 October 2023

⏱️ 38 minutes

🧾️ Download transcript

Summary

Episode 239 talks about launching a dating app for Latinas, featuring Julia Estacolchic of the Chispa App. Listen to episode 239 now wherever you stream podcasts!

Julia Estacolchic, Senior Director of Brand Marketing and Head of Brand for Chispa at Match Group, brings over 20 years of experience and expertise in diverse markets.

She is a driving force behind Chispa, the largest dating app for US Latinos and part of Match Group. With her profound knowledge of US multicultural markets, she is redefining the industry through innovative multicultural marketing strategies within the online dating segment.

Recognized as an Unstoppable Woman by NBC Telemundo and featured in publications like Dallas Business Journal and Entrepreneur Magazine, Julia is a proven expert in tech, marketing, branding, female leadership, and Hispanic culture.

Check out the Chispa App on Instagram & Facebook. Download the app on Apple App Store and Google Play for Androids!

For full episode show notes, visit here.

Loving episode 239? Leave us a review if you’re listening on Apple Podcasts and follow us on Instagram & YouTube!

Until next time, stay empowered, stay inspired and #staypoderosa ✨

WANT TO KICKSTART YOUR FINANCIAL JOURNEY? Download our FREE 14-page guide covering all the topics you need to start making your dinero moves. Visit here.

Check out these YQD™ Partners:

BetterHelp—Professional support when you need it, at the fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor👉🏼 https://betterhelp.com/dinero


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Transcript

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0:00.0

Chispa means spark in the literal sense.

0:03.0

And I think he talks about the spark that happens between two people.

0:07.0

When you like somebody and you immediately click and you're like,

0:09.0

I know we're going to be friends.

0:11.0

And so there's a thing that clicked, like, I know I'm going to want to see this person again.

0:15.0

And so that's the spark that happened between two people when you connect that chemistry, right?

0:19.0

So that's Chispa. It's also that Chispa that we as

0:23.2

Latino have in general, the energy, the passion, as individual, but also as a community,

0:30.4

we are also a very sparky community. We are loud. We dance. At any occasion, we sing,

0:37.4

an any occasion, we make everything a big celebration.

0:40.6

I think she spies a good representation of who we are as a community and the relationship aspect,

0:46.6

which obviously is important in our category. So what a perfect name I think the team found.

0:53.6

That's how we came up with it.

0:57.7

You're listening to,

0:59.4

A personal finance podcast for the modern Latina.

1:03.8

I'm your host, Janice Torres,

1:05.5

award-winning Latina personal finance expert.

1:08.5

I didn't always have my financial shit together,

1:10.8

but when I started looking for POC-friendly personal finance expert. I didn't always have my financial shit together, but when I started

1:11.7

looking for POC-friendly personal finance podcasts, I couldn't find any. And so Yo Quiero Dino was born.

1:18.0

On this show, I'll show you how to make dinero, how to keep your Dinero, and most importantly,

1:23.0

how to make it grow. Each week, I'm connecting you with the most brilliant minds in the world of money and

...

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