Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 13 January 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out...

Transcript

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0:00.0	Brand new program, brand new launch content, brand new copy and messaging, brand new sales page,
0:08.5	brand new everything, which was offered to optimized.
0:11.8	It's my new program.
0:13.2	We launched it in November.
0:14.8	And when we launched it, we did an earnings per lead of $113, $1.13.
0:24.2	That's $3 higher than I've ever had before in seven years of launching a program, which was awesome, right? We did really, really well with
0:30.0	the overall launch, but there were a lot of things that did not go well during this launch.
0:35.4	So in this episode here, I want to take you behind the scenes
0:37.8	and give you the breakdown of the launch. I'm going to take you through my launch review
0:42.6	that my team and I did on the November launch and share with you what worked, what didn't work,
0:48.7	and what we're going to do different and better next time. Let's dive into it.
0:57.2	Welcome to the Art of Online Business Podcast.
1:00.4	My name is Rick Mulready, and I'm an online business coach, Facebook and Instagram
1:05.0	ads expert, lifestyle entrepreneur, and I'm a total coffee snob as well.
1:10.4	Each week, you're going to learn
1:11.6	actionable strategies, mindsets, and tips that take the guesswork out of growing and scaling
1:17.7	a profitable online business so that you can truly become an entrepreneur with impact.
1:24.3	This podcast is your secret weapon for fast-tracking the growth of your online business.
1:30.3	Let's do this. What's up, my friend? Welcome back to the podcast. Thank you so much for tuning
1:36.7	into episode 459 here on the Art of Online Business Podcast. As always, super appreciate you
1:43.6	tuning in and hanging out with me for a little bit today.
1:47.3	Now, on today's episode, I want to take you behind the scenes of our offer to optimize launch.
	...

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