Launch Debrief: 12 Days of Christmas

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 19 January 2026

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

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Transcript

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0:00.0	To be or not to be.
0:02.8	Right now we're offering a range of incentives across Audi models.
0:06.5	That is the...
0:07.5	But only until the 28th of February.
0:10.0	The...
0:10.7	Um...
0:12.0	So stop whatever you're doing.
0:14.4	Um... I'll be right back.
0:17.1	Just carry on without me.
0:18.3	And find yours online or at Finchley Road, Audi.
0:21.5	Audi, four-sprung Duck Technic.
0:23.8	Terms and conditions apply.
0:25.1	Selected models, retail customers and participating Audi centers only.
0:35.6	Today we're going to cover our first launch debrief.
0:39.4	This is for the 12 days of Christmas, which is a live launch that we ran for the first time in December
0:46.0	2023.
0:47.4	So we're going to talk about what flopped, what flew off the shelves, and what I would do
0:52.4	differently now that I have done this once.
0:55.1	Here's the concept for those of you who missed this campaign.
0:59.1	Historically, our company has skipped Black Friday.
1:02.1	We normally don't promote any offers at all.
1:05.2	This year, we did share two offers from other companies, not our own.
	...

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