The average price for each user is 180 euros per month.

Our MRR today is about 20,000 euros per month.

You are listening to conversations with Nathan Latka, where I sit down and interview the top

SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them

quickly by revenue or churn, cac, valuation, or other metrics,

the easiest way to do that is to go to Gitlatka.com and use our filtering tool.

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Check it out right now at GitLatka.com.

Hey folks, my guest today is Mateo Salvi.

He's the co-founder and CEO of Arial, the Italian startup that offers a SaaS-A-R marketing platform to customers. She's been helping companies in their digital transformation and innovation activities since 2015. Matea, you ready to take us to the top? Yeah, I'm ready and thanks for this opportunity, Nathan. You bet. Okay, so how are companies using AR and their marketing?

Yeah, Haryl is a software as a service platform that helps brands and creative agencies to easily launch engaging augmented reality marketing campaigns in the SNAP without the needs

of our code skills or downloading apps.

Our focus is AR marketing and we merge augmented reality with the marketing side with a no-code

platform that enable marketers to deliver this type of engaging experiences on the entire customer

journey.

And the platform is built with the vision also to enable them to track data in order to

understand if this campaign helped them to get a better ROI on, for example, their e-commerce

or print media support and on their gamification channel.

Understood. So Pirates of the Caribbean when they're launching, if they want to create a Snapchat

filter with like, you know, a pirate hat or something, they would use you to create that.

...