Larry Robertson: Speaking the Language of Creativity

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 3 April 2017

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here’s the mistake that we all make when we look at creativity. We begin with the output. It might be an incredibly painting. It could be a fantastic piece of technology. IT could be a way in which we run a business or advise clients. We tend to look at that output and say “Oh my gosh what a brilliant idea she had to come up with that. Isn’t she creative? How do we do that?” The thing is that none of us want to do that. Nobody wants to reinvent the iPhone. Nobody wants to reinvent Uber. We certainly appreciate the value that such things have created for us. And we’d like to create something that adds value and has a significant impact. But we don’t want to create the same thing. If any of us are honest with ourselves we’ll acknowledge that is true. The difference is when you start to look at creativity from the front end. What is it that leads certain people have what appears be more creative ideas than the rest of us.

Larry Robertson is a border crosser. The roles he has played over the course of his career have been and continue to be diverse – innovation advisor, entrepreneur, researcher, educator, business leader, and award-winning author.

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Transcript

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0:00.0	Here's the mistake we all make typically when we look at creativity. We begin with the output.
0:06.4	So if it might be an incredible painting, it could be a fantastic piece of technology. It could be a way in which we run a
0:17.9	business or advise clients or whatever it is. We tend to look at that output and say, oh my gosh, what a brilliant idea
0:25.5	she had to come up with that.
0:29.0	Isn't she creative?
0:30.5	How do we do that? And the thing is, is that none of us want to do that. Nobody wants to
0:36.2	reinvent the iPhone. Nobody wants to reinvent Uber. We certainly appreciate the
0:42.0	value that such things have created for us and we'd like to create something that
0:48.2	also creates value and has a significant impact, but we don't want to recreate the same thing and if any of us are
0:54.0	honest with ourselves will acknowledge that that is true. So the difference is when you
1:00.0	start to look at creativity from the front end. What is it that leads certain people
1:05.4	to have more creative ideas or what appear to be more creative ideas than the rest of
1:10.6	us? than the rest of us. I'm Sreeny Rao and this is the unmistakable creative podcast where you get a window
1:19.8	into the stories and insights of the most innovative and creative minds who started movements,
1:24.6	built thriving businesses, written best-selling books, and created insanely interesting art.
1:29.1	For more, check out our 500 episode archive at unmistakable Creative.com.
1:35.0	This is a passenger announcement. You can now book your train on Uber and get 10% back in credits to spend on Uber Eats.
1:49.0	So you can order your own fries instead of eating everyone else's.
1:53.0	Trains, now on Uber.
1:56.0	T's and C's apply.
1:58.0	Check the Uber app.
2:02.6	Larry, welcome to the unmistakable Creative. Thanks so much for taking the time to join us.
	...

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