Hello everyone and welcome to Business Daily on the BBC World Service with me, Santa Claus.

And with me, Izzy Greenfield, today we're heading to Lapland to find out how the home of Father

Christmas turned holiday magic into a booming economy.

How do local businesses benefit from this kind of tourism?

Yearly sales at the moment is about 21 million euros, so with the hotel, with the

souvenir shops and the restaurants, all together, 21 million.

And how much is it growing?

Our tourism is super international.

That is something that makes it record-breaking

and it's been developing to last 10 years really strongly.

That's all coming up on today's episode of Business Daily.

Across the world, Lapland has become synonymous with Christmas.

Tourists are happy to travel considerable distances to meet Santa in his real faraway home. They fill planes to northern Finland to experience the magic of Father Christmas in an authentic setting

surrounded by snow, ice and reindeer. But how did this region of Finland become known as the home

of Father Christmas? Yeah, as Finns, we've always believed that he lives in Finland.

That's Dr Tia Palo, a senior lecturer in marketing at the University of Edinburgh Business School.

She grew up in Finland with Santa on her doorstep.

And the story, one story tells that a self-processed friend of Santa,

a man called Marcus, who was a Finnish children's radio program host. He told in a

radio program in 1927 that Santa's real home is in a place called Corvatunturi, which is English

translation, Ear Fell, in the Finnish-Russian border

in the middle of nowhere.

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