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Decoder with Nilay Patel

Land of the Giants: This Changes Everything

Decoder with Nilay Patel

Vox Media Podcast Network

Business, Technology

4.23.4K Ratings

🗓️ 7 October 2021

⏱️ ? minutes

🧾️ Download transcript

Summary

In Land of the Giants: The Apple Revolution, Recode’s Peter Kafka explores the company that changed what a computer is — and then changed what a phone is. From its beginnings as a niche personal computer company, Apple became the preeminent maker of consumer tech products, a cultural trendsetter, and the most valuable company in the world. And along the way, it changed the way we live. Listen to Land of the Giants on Spotify, Apple or wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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0:57.9

We've talked about Apple a lot on decoder recently. There was the

1:01.4

controversial and now delayed child protection photo scanning features, the

1:05.6

employee unrest we talked about, so shiffer, there's the legal challenges, the

1:09.3

app store. But if you want a deeper understanding of how Apple got to where it is and

1:13.6

its relationship to China, land of the giants is going to give you all of that

1:17.8

and more. You're about to listen to the first episode in the series, which

1:21.6

explores the iPhone revolution. I'm in this episode. You're going to hear me

1:26.0

talking about the things I carried in my pockets before the iPhone and how

1:29.0

obvious it was in retrospect that all those things should be the same thing. The

1:33.3

iPhone. You can follow it on the giant's wherever you find your podcasts and

1:36.4

new episodes come out on Wednesdays and you're really going to like it. Here we go.

1:40.5

January 2007. The world's biggest tech companies were off to a massive

1:48.3

convention in Las Vegas to shmuz and drink and show off stuff they wanted to

1:51.9

sell. But one giant company was not at the consumer electronics show. Apple.

1:57.1

Apple's absence of CES wasn't unusual. What was unusual was that Steve Jobs, Apple

...

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