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Obviously, we talk about Apple a lot. There's a lot going on in that company.

There's the controversial CSAM features, there's the epic verdict, and the

challenges to how the app store works, there's employee unrest. But if you want a

deeper understanding of how Apple got to where it is, and its relationship to

China, the land of the giants is going to explain all that and more. You're about

to listen to the first episode in the series, which explores the iPhone revolution.

I'm in this episode. You're going to hear me talk about all the things that

cared my pockets before the iPhone, and how obvious it was they were all going to

be the same thing, the iPhone. You can follow the end of giants where we find your

podcast and the episodes come out on Wednesdays. It's a great show. Here we go.

January 2007. The world's biggest tech companies were off to a massive

convention in Las Vegas to schmooze and drink and show off stuff they wanted to

sell. But one giant company was not at the consumer electronics show. Apple.

Apple's absence of CES wasn't unusual. What was unusual was that Steve Jobs, Apple

CEO, was holding his own show at the same time 400 miles away. He set an

...