Some follow the noise.

Bloomberg follows the money.

Because behind every headline is a bottom line.

Whether it's the funds-fueling AI or crypto's trillion-dollar swings,

there's a money-side to every story.

And when you see the money-side, you understand what others miss.

Get the money-side of the story., you understand what others miss. Get the money side of the story.

Subscribe now at Bloomberg.com.

Live from Southern California, this is the Jim Rome show.

Hey, Powder, are you paying attention to everybody's NBA playoff experience thus far?

Are you seeing the way people are talking about consuming, watching your product?

Yo, Powder, I know you've never seen the sun, but are you feeling the heat?

Are you aware that pretty much everyone is miserable and pretty much everybody is hating on the product right now?

And I mean everyone, including the players themselves. In fact, the players

themselves might be hating on the NBA more than anybody else right now, at least judging by

all the way that they're all constantly complaining both on and off the court. Then again,

pretty much anybody who was watching this league is hate watching this league in the court. Then again, pretty much anybody who was watching this league is hate watching

this league in the playoffs. And this is supposed to be the good part of the season. Like,

when does it actually get good, pow? I hate it. When do we actually get to have fun with this?

Ears?

Now, that's not to say that interest in the NBA is down because it's not.

The NBA playoff TV ratings are actually way up.

...