He is Jalen Rose.

I'm David Jacoby.

We are doing the way is it that we do.

We give the people what they want.

Jalen Rose, joining us today on the show is none other than LL CoolJ, the founder and CEO of Rock the Bell's Legend in the Game.

Thank you so much for joining the show today.

Absolutely, my pleasure, man.

Thanks for having me.

So the first thing I want to know is about Rock the Bell's brand and how you're expanding it in this movement that you started. Yeah, well, um, uh, Rock the Bell's is a modern media platform that,

that we've created. And, uh, it's basically for Gen X classic hip hop fans. You have, you know,

for so many years, you know, a lot of the Gen X fans who love classic and timeless hip hop

weren't getting a chance to really be able they didn't

have the chance to really dive into you know the culture um and in touch the artists they love hear

the music they love explore the culture the way they really want to so i created this platform um

the difference is that this platform not only did i get great strategic, but I made other part members of the community owners.

Run DMC has ownership.

Roxanne Chonte, Big Daddy Kane has ownership.

You know, so many different people.

Fab Five, Freddie has ownership.

You know, it's salt and pepper has ownership.

I just wanted to make sure that we not only did something phenomenal for the community that was black owned,

but really gave the classic hip hop culture an opportunity to own something that they built for the first time.

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