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Today, Explained

labubu matcha dubai chocolate

Today, Explained

Vox

Daily News, Politics, News

4.49.5K Ratings

🗓️ 26 September 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

How TikTok reshaped the trend cycle. This episode was produced by Danielle Hewitt, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Sean Rameswaram. A young woman holding an iced matcha latte. Photo by Jens Kalaene/picture alliance via Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. Transcript at vox.com/today-explained-podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Today explained Sean Romsferm, a thing about me is I don't drink coffee, but I can handle

0:06.2

a matcha every now and then.

0:07.7

Recently, I found myself in New York City at a very cute, straight out of Tokyo, tiny

0:16.3

little matcha shop in Soho, and there was a line, of course, and one by one, I watched as almost every

0:23.6

person ahead of me broke out their telephones and filmed like a mini documentary while getting

0:30.0

their iced macha lattes. They were getting all the angles, selfies, regular camera,

0:35.6

front facing camera, peace signs, one with boo, one with the squad.

0:39.5

And I was like, what is going on, you guys?

0:42.1

It's a drink.

0:43.4

And then I read that there was a worldwide matcha shortage.

0:46.7

And then I was really like, what is going on?

0:49.5

And it turns out La Boo Boo-Boo Macha Dubai Chocolate was going on.

0:57.0

And for anyone who missed it, we're going to explain on the show today. Support for this show comes from Icey Hot.

1:02.0

You know those moments when you've already given it your all and you're still ready to come back for more.

1:07.0

But the only thing standing in your way is pain.

1:10.0

Well, you don't need to let achy joints and muscles hold you back anymore.

1:15.0

With Icy Hot Original No Mess, you can experience fast-acting pain relief and come back strong.

1:20.7

Ice works fast and heat makes it last.

1:23.8

You're so back with Icey Hot.

1:26.1

Buy Icey Hot original No Mess Now.

1:29.9

Support of the show, and it comes from The Guardian.

1:31.8

If you listen to our show, my guess is that you value independent voices and perspectives on the news.

...

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