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golf SMARTER

LAB Golf’s Newest Heel Shafted Putter Impresses Old School Skeptics with CEO Sam Hahn

golf SMARTER

Josh Karp

Golf, Sports, Society & Culture

4.3577 Ratings

🗓️ 2 December 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

GS#1028  Sam Hahn, CEO of L.A.B. Golf, currently the hottest golf company in the world, returns to discuss the company’s explosive growth and the details of their recent acquisition by private investment firm, L Catterton. Also discussed is how Sam's prolific use of Social Media has helped grow brand loyalty and exposure. Also covered is the radical, yet traditional design of their latest putter innovation, the Oz1.iHS.  This is the first heel shafted putter released by L.A.B. with the head co-designed by PGA star Adam Scott. The discussion highlights the company’s journey from small-town startup to global success, its unique culture, and the challenges of scaling while staying true to its roots. Fred Greene praises Hahn for his leadership, authenticity, and perseverance. Hahn expresses gratitude for the support of golf media and fans, emphasizing that Lab’s next phase will build on the same passion and culture that fueled its rise.This episode with Fred & Sam can be seen on our YouTube channel at https://youtu.be/-jLPMeKcoLQThis episode is brought to you by Warby Parker with over 300+ locations to help you find your next pair of glasses. You can also head over to warbypaker.com/golfsmarter right now to try on any pair virtually!This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This episode is sponsored by HIMS. Start  your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.This episode is also brought to you by Taelor, an award-winning menswear rental subscription service. Visit taelor.style and get 25% OFF your first month of men's clothing subscription with our exclusive code GOLFSMARTER.For exclusive content and first access check out Corrected Mistakes on Substack: https://substack.com/@correctedmistake  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hi, I'm Brandon Hill from Boise, Idaho, and I play at Eagle Hills Golf Course. Welcome to Golf

0:08.8

Smart. Hi, this is Robert Hill from Hebrew and Kentucky, and I play at Boonlink's Golf Course.

0:14.3

This is Golf Smarter number 1028. And now we have a new mission to prove that we made the right

0:19.5

decision, and the right decision doesn't just mean the right decision for us. It means the right decision for the consumer. This is ultimately going to produce better product, hopefully at better prices and just an all-around better experience that goes beyond what anybody's experience before simply by buying a putter. So we like the challenge of needing to sort of re-earn everybody's trust.

0:38.6

And so far, I think we're doing a pretty good job. I mean, it's funny, like you read the comments online. I got really overwhelmed a week after the announcement was made. And when we screw up, because we're so engaged with everybody, it always seems like a much bigger deal. Like when somebody gets a crooked grip, they put it on the lab rats page with 50,000 fans and they lose their minds.

0:57.1

But six months ago, we'd put a crooked grip out and somebody take a picture over it and say, what gives. And everybody would be like, man, take it easy. They're a small company from Oregon. Leave them alone. It's just one grip. Don't worry about it. And people would like have our backs. Week after the announcement comes up, somebody put a picture of a crooked grip up there.

1:13.0

It's like, C.P.E. already cutting corners.

1:24.3

Lab Golf's newest heel-shafted putter impresses old-school skeptics with CEO Sam Hahn.

1:26.2

This is Golf Smarter,

1:28.7

sharing stories, tips, and insights from great golf minds

1:32.5

to help you lower your score and raise your golf IQ.

1:36.8

Here's your host, Fred Green.

1:39.2

Welcome back to the Golf Smarter Podcast, Sam.

1:42.0

Thanks, Fred.

1:42.8

Thanks for having me back, pal.

1:45.1

You kidding?

1:46.2

I mean, I would have you on more often,

1:49.0

but I know that you're so busy doing your own social media.

1:53.3

My God, you're everywhere.

1:55.6

It's worked very well for you, by the way.

1:57.5

It's right, it.

1:58.8

I like it out here in social media land. Yeah. Yeah, between the podcasts and the videos and getting people fitted and showing off their new putter and how to do it. But I think my favorite is beat the boss. I love being. Yeah, it's been a business. We've got to get another one out there. We've got two episodes in the can, or one episode in the can.

...

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