meta_pixel
Tapesearch Logo
Log in
California Love

LA Made: The Barbie Tapes: When Girls--And Barbie--Could Do Anything

California Love

LAist Studios

Music

4.51.3K Ratings

🗓️ 21 July 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.

This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.

From LAist Studios, “LA Made: The Barbie Tapes".

Listen now at https://laist.com/podcasts/la-made

Transcript

Click on a timestamp to play from that location

0:00.0

Oh damn it. She has these like over the need dominatrix boots and I lost one somehow in the car. Who is that and what is that?

0:10.1

This is blazing fire guardian goddess part of a test line the material least in the late 70s

0:17.5

The guardian goddesses were not technically, you know part of the Barbie line, but they were using Barbie bodies. I brought a couple of them

0:26.1

You've seen this where okay, let's activate her mechanism. You squeeze her thighs together until they click and then to release it

0:35.6

You spread her legs

0:38.7

She throws off her clothes

0:42.6

I so demonic I don't know what they were like. I really love the love this thing

0:48.4

I mean, I think it's kind of cool. No, and I do I you know, there is something kind of entrancing about the mechanical dolls

0:55.0

In the late 70s, Mattel added a lot of dolls to their line that had

0:59.6

Mechanical functions. They were designed by male designers who thought that girls like boys preferred action figures

1:09.5

I I kind of love them and I love all the accoutrements to go with them

1:14.2

Then there's kissing Barbie from 1978

1:18.0

Kissing Barbie scares me

1:20.1

You press a button on her back and her neck lurches forward and pushes her pocket lips and face at you

1:29.8

I mean, she's like an elderly female relative Thanksgiving just suffocating you

1:36.6

In 1980 there was Western Barbie who had a pointless bit of movement

1:41.6

Oh my god actually I watched this clip earlier and it kills me. Have you seen it? Not recently. Oh my god, okay

1:50.2

Here's new Western Barbie when you press her back she winks. I really love the wink. I think it's kind of fun

2:05.0

That's former marketing executive Judy Shackleford

2:09.4

She in a group of women executives who are trailblazers

2:13.2

Entered Mattel about that time to put a stop to this

2:16.9

Mechanical madness and get Barbie back onto her tiptoed feet

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from LAist Studios, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LAist Studios and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.