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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey there, it's Guy here, and really quick before we start this brand new episode of the show,

how I built this isn't just a podcast, but also a book.

A book filled with stories and lessons from some of the world's greatest entrepreneurs about the gift of failure, the beauty of ideas, and the path to building something meaningful.

You can pre-order the book right now wherever you get your books or by visiting gyros.com.

Just a quick heads up before we start the show, there are a couple of swear words in this episode, so you may want to keep that in mind if you're listening with kids.

Okay, onto the show.

We started the old investor discussions, and we landed on one, we did the deal, and that lasted 52 days to the first board meeting, I said, okay, I believe that Cole Brew is going to be a thing, and Locke Lom needs to be the father of it.

And they said, nah, we don't want to do that.

What they wanted you.

They wanted us to build 200 cafes, so I just said, we're out of here, we're going to buy you out.

From NPR, it's how I built this, a show of innovators, entrepreneurs, and idealists, and the stories behind the movements they built.

I'm Guy Razz, and on the show today, how two part-time baristas in Seattle became best friends, moved to Philadelphia, and went on to pioneer the specialty coffee movement in the US by founding Locke Lom coffee roasters.

Tell me if this sounds familiar to you. You're in your early 20s, and you don't really know what you want to be when you grow up. And one day, you're hanging out with your best friend, maybe sharing a meal or a drink in their apartment or at a dive bar, and then one of you says, hey, you and I, we should totally start something together because we are an awesome team, like a record store or a beer bar or a podcast company.

Whatever it is, you both get really excited and start coming up with all kinds of ideas. The type of beer you'll serve, the kinds of records you'll play in the store, the podcasts you'll make, you can't stop thinking about it.

But then, a few months later, reality tends to kick in. You get a job offer with health benefits, your friend gets into a relationship with someone who wants to move across the country, and the whole idea.

Fades away. Have you been there? I have. So have Todd Carmichael and JP Bertie. Except in their case, it didn't fade away. Back in the late 1980s, Todd and JP dreamed of starting a specialty coffee shop.

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