An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start-up is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Perez-Nec.

You can listen to this blue up on Spotify or wherever you get your podcasts.

What's up, Robin?

Real ones, Logan Murdock here, Roger Bell there. Roger, we are here after, I guess less than 24 hours,

after Kyrie Irving releases a statement and also announces that he's going to donate $500,000

to the anti-deformation lead to combat hate and intolerance. He also releases statement.

This is also getting a lot of takes throughout, but I'm just going to read the statement that Kyrie posted.

He says, I oppose all forms of hatred and oppression and stand strong with communities

that are marginalized and impacted every day. I am aware of the negative impact of my post

towards the Jewish community and I take responsibility. I do not believe everything set in a documentary

was true or reflects my morals and principles. I am a human being learning from all walks of life

and I intend to do so with an open mind and a willingness to listen.

So for my family and I, we met no harm to any one group race or religion of people

and wish only to be a beacon of truth and light. And he stopped short. There was not necessarily an apology.

It was very Kyrie talking around an apology and I just think, I don't know, what are your thoughts on that?

We'll start on that and then we'll get to the rest of this week from the nets.

It sounded like an apology, right? Like it felt like, and then it didn't apologize.

How can you get, I guess, is my question with that.

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