Well, this kind of speaks to it. They talked about the most trusted brands and did a survey on all the generations that are out there.

And for the younger generation, which is what my daughter is, that is your teens and into your 20s, Gen Z.

The most trusted brand for them is YouTube. They trust YouTube, which is, yeah, I mean, YouTube is having a moment.

Do you mean they trust it as in they believe everything that's coming out of it?

Or they just trust it for being working, reliable, always there?

I think so. It's a go-to.

They just are getting consistency.

Every time they go back to it, it's what you would expect. And I think we all probably know that. You could have a favorite restaurant or whatever it might be. And you go there one time. It's absolutely amazing. You go back. You're like, why is this so subpar? That's not

consistent. You don't trust that brand because of that. But when you go to YouTube, the reason why they're going

every time they go, they're walking away satisfied and saying, okay, this is what I expected and it

delivered. And YouTube really knows my algorithm. Just what gets me wanting to stay and keep on going.

It's fantastic. It really is. That's why I really encourage people to watch the KBJ

show on YouTube and subscribe because as I've done that and I've found shows that I like,

I am going to YouTube more and more because every day, like Jay Bird says,

as I subscribe to more channels, it is really getting to know me. And it is putting up there

everything I feel like I need to watch in a day. And there's so much stuff. It does the work of sorting

it. It is the content I get on YouTube. And look, I'm kind of a news junkie. I love to be plugged in.

And I love to hear great thought and conversation about things that are out there.

Dad dork. It is.

But, you know, and you're right, it's a dad dork YouTube channel, but man, this dad dork

loves everything on it.

It gives you exactly what you're thirsty for.

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