Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or

less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

Let's get started.

Today we are talking about how to fall in love with launching again and make millions

in the process and this is an updated 2022 video because let's be honest, launching has

changed dramatically and not at all in the last year.

So when we look at the landscape of how launching has evolved, there's so many shifts and

changes that have taken place if we dial the clock back even a year, algorithm has changed

on social media.

There was the rollout of ILS, Facebook ad costs went through the roof, visibility in

Facebook groups disappeared, buyer mentality has changed.

I could go on and on and list the tremendous amount of changes A to Z that have happened

in the environment that we are operating in now when we are launching versus what it

looked like months, weeks or years ago.

Launching itself really hasn't changed much at all except the tactile exterior of shifts

that you now need to make in order to succeed and still make a million dollars or more in

each of your launches.

Now there's a lot of people who got started launching quite frankly in one of the best

and easiest launch markets ever because while most don't realize this during the pandemic,

people's attention was online, they couldn't leave their homes, they weren't spending their

...