Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or

less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

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All right. Welcome back. This is the Kelly Roach Show and super excited to have the one and only Tracy DeForge here with me today and we are talking all things podcasting. So Tracy, welcome to the show.

Great to be here Kelly. Great to see you too.

Absolutely. So you have run one of the premier podcast production agencies in the world for many, many years now. I think it's 20 years.

Well, 20 plus years in broadcast radio experience, but in podcasting, it's been a little lever six, but in podcasting years, that's like 100.

That's like 100 in podcasting years.

Absolutely. So you're an international speaker, top podcaster, you're someone that really helps entrepreneurs understand how to leverage the power of the podcast.

And I'm so excited to dig into this with you today because I am a firm believer that every entrepreneur that's looking to build a brand online.

Should be leveraging the power of podcasting to do it. And I know that a lot of people get started with podcasting and then they don't follow through. They don't stick with it.

A lot of entrepreneurs start podcasts. They don't know how to build and grow an audience around it.

And a lot of people are just stuck on, well, what do I make a podcast about? There's so many other podcasts out there. Is anyone going to be interested in mine?

I think we can answer all of those questions for our listeners today and get some people either excited to get off the, you know, off the fence and get their podcast started or to reinvigorate and rejuvenate the growth of their existing one.

So Tracy, why don't you start off by sharing a little bit about, you know, some of the things that you've seen with clients of yours that have really mastered leveraging podcasting as a, you know, a centerpiece of their marketing.

What are some of the things that they haven't common? What are the things that you say, you know, these are the things to really be aware of if you want podcasting to be a powerful tool in your business.

That's such a great question. Well, I think what I would really want to start off with in answering that is that when you're thinking about the concept for your podcast, you really want to think about what's in it for the listener, not necessarily what's in it for you.

And obviously the end game is to drive traffic back to your website if your conversions into offers and trying to grow your business and using the podcast as a marketing tool to do that.

But it's different than any other medium out there because it's a pull medium. So what you are doing is you are creating content that pulls your audience in there choosing to spend their time with you, they're choosing to spend their most valuable asset with you, which is their time, the one thing they can't get back.

So when you're starting to think about launching a podcast, creating the concept of that show, invest time in thinking through it, just like you would how you create your logo for your business, how you create the visual assets for your business because the audio brand of your podcast is just that it is part of your brand.

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