Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or

less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

Let's get started.

In today's episode, we are going to talk about how to quadruple the sales coming into your

business each day by expanding into multiple streams of income. Now, there are many different

ways that you can build multiple streams of income both inside and outside of your business.

When you look at the streams of income inside your business, many people focus solely on customer

acquisition. Customer acquisition is the hardest and most expensive way to generate dollars in your

business. Obviously, as you are starting and growing your business and forevermore, customer

acquisition is going to be a huge piece of how you grow. However, when you look at the pie of where

the dollars should be coming from in your business each week, each month, each quarter and each

year, you should have streams of income from all different directions that provide consistent cash

injections in a number of different ways. Most small businesses have a one-dimensional cash

injection strategy, which is why it becomes very stressful to achieve their growth goals.

If you're simply relying on either launches or consultations to drive all of the dollars in

your business, that is the hardest and most expensive way to grow. So, what are you doing set?

Now, first and foremost, I am a firm believer that just like you have your expenses every single

month, you're going to get a water bill, you're going to get a mortgage, you're going to have a

payment for your car, or you're going to have an electric bill that comes, you're going to have

the cable do. You need to make sure that there is something of significance happening in your

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