KRS 794: Your Unique Differentiator
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 4 April 2022
⏱️ 14 minutes
🧾️ Download transcript
Summary
Competition is a good thing. Competition means there's money to be made in that market, and people are willing to pay for a solution. However, when you're faced with competition, it's important to understand the unique angle that is going to set you apart from everyone else in that industry.
Leaning into what makes you different is not just something to focus on as a new business owner.
Your differentiator is critical at every level, and with every iteration of your products, programs and services.
On today's episode, Kelly is sharing why this is critical at every stage of business and especially as you release new products in your business, as well as what it means to fill the gap in your market.
Grab one of Kelly's bestselling books:
Unstoppable: 9 Principles for Unlimited Success in Business and Life
Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or |
| 0:08.9 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:15.6 | Lead with integrity and create a lasting legacy. |
| 0:19.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:26.2 | Let's get started. |
| 0:29.1 | Today we are diving into your unique differentiator and really helping you to revisit this idea of |
| 0:38.8 | elevating above the noise in your market so that you can be seen, heard, and get paid |
| 0:45.7 | what you're worth in your business. |
| 0:47.9 | Now at first glance finding your unique differentiator maybe thought of as something that you work |
| 0:53.2 | on as a new business owner. |
| 0:56.2 | And what I'm here to say is that this is a constant reinvention that is so important |
| 1:03.2 | with every iteration of your products programs or services and especially when you go to |
| 1:09.4 | release a new product or program. |
| 1:12.7 | Now we talk a lot on the show about how competition is good. |
| 1:17.2 | Competition is actually how you have verification and validation that there's money in the |
| 1:21.9 | market that you want to pursue. |
| 1:24.3 | So we want to be releasing products programs and services in a market where there's competition |
| 1:31.5 | because that is what gives us the information to know that yes, in fact people are willing |
| 1:39.3 | to spend money for solutions in this arena. |
| 1:43.0 | However once we've identified a market to release a solution in that we know that there |
| 1:49.6 | is in fact competition and there is money flowing into. |
| 1:53.8 | The second step in that process is really identifying of all of the products programs |
... |
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