Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or

less business and leadership lessons to help you build a sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

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All right, welcome back everybody.

This is the Kelly Roach Show and I'm super pumped to have my amazing client Julie Cabase is on the show today.

She is a high ticket copy conversion expert and she helps high powered entrepreneurs create copy that converts Julie's so pumped added on the show today.

Thanks Kelly, it's an honor and it is more important than ever to have copy that breaks through the noise barrier with all of the market saturation online.

So Julie excited to have you here today and I know what you're going to help us to really understand is like what are the distinctions with that high impact copy that is going to yield, you know, seven figure results versus maybe copy that kind of just fizzles and falls into the white noise barrier.

So I'm going to turn it over to you and let you share some some breakthroughs with us today.

Awesome Kelly thanks a lot well it's super exciting to be here as you know my business I started my business two years ago with you as a complete baby entrepreneur and it's been the right of my life to build the company and from the ground up really support aspiring seven and eight figure entrepreneurs with high converting copy and what I found is that these successful powerhouses.

They know how to sell their unconsciously competent about what makes them amazing what you know what conversion levers and things move their clients from who the hell are you to I cannot wait to work with you.

And that can happen effortlessly in a podcast interview from beginning to end but when you're posting on social media when you're sending emails to your list when you're writing things down that people have to take time to read.

We all have zero attention span at this point and you need messaging positioning and brand promises that just break through the noise.

So the biggest thing that i'm focused on is when i'm working with a seven eight figure entrepreneur is really unraveling what their sales processes and what their high ticket sale what happens in the mind of their customer when they go from.

Being aware of a problem to actually wanting to solve it and being committed and the biggest thing is changing that person's self image when it comes to how they view themselves and their relationship to this problem so at game changer this year I spoke about how in your reality as the expert you know that there's a solution you know that there's a reality where this problem doesn't exist that they have.

But the person that's reading the copy is so infused so they're swimming in this problem that they've had and they identify the problem with their sense of self they identified themselves as somebody for example who has a health challenge or who's never been able to generate leads or.

Who has overwhelmingly scared about you know diving into Facebook ads, for example, who has no experience hiring a team.

And they're feeling this whole this whole problem that they that they identify with as their sense of self so really.

The purpose and the power of copy is your ability in just a few sentences to change the perception of the reader as someone who has the capability all that the skills and the talents to become someone who no longer has this problem who's solved the problem.

And there there's so much mindset to that right Julie because and I can't remember where I heard this so long ago but it's like when you had a problem for a certain amount of time you're almost more committed to the continuation of that identity that you're talking about right there that identity of you that person with that problem you're more committed and more attached to that person then you are to the person that no longer has that problem right so good copy.

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