Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or

less business and leadership lessons to help you build sustainable business that scales.

Lead with integrity and create a lasting legacy.

I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.

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Hey, hey, welcome back to the Kelly Roach Show and today we're breaking down how to consistently

nail those sales outside of launch and make those high ticket big banks share bottom line every

single day. If it sounds like a pipe dream, it's not tune in, take notes and listen to today's

episode. All right, so let's break it down and talk a little bit about the psychology of high

ticket buyers. There is a massive distinction between the urgency, the scarcity, the countdown,

the energy, the magic that happens inside the container of a launch versus high ticket selling

outside of launch. And you need a strategy for both, right? You never want your business to

become launch dependent. You want to have those great big blasts of extra income and client

growth, which are so much fun. Who doesn't love a great launch? I know I do. But it's more

important to make sure that those daily sales are happening, right? You want to make sure that

there's predictability and sustainability in your business. And that means that, you know, even

if you're a crazy launcher and you're doing eight launches a year, that so leaves, you know, a solid

40 weeks out of the year that you need to be making sure that their sales coming in.

So how do we make that happen? Well, when you look at high ticket selling outside of launch,

you have to have a very different strategy and you have to understand the mindset and mentality

of a high ticket buyer. High ticket buyers do not tend to be motivated by discounts, bonuses,

urgency, count down timers, and any of the things that tend to be the, let's call it buying

...