Kraft Heinz Runs Food Porn Ad — on Real Porn Site
Business Wars Daily
Audible
4.6 • 717 Ratings
🗓️ 4 February 2019
⏱️ 6 minutes
🧾️ Download transcript
Summary
Today is Monday, February 4, and we’re looking at Kraft Heinz vs. ConAgra.
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Transcript
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| 0:49.2 | One, three. From Wondry. |
| 1:09.3 | I'm David Brown, and this is Business Wars Daily on this Monday, February 4th. |
| 1:13.8 | Kraft Hines is taking our understanding of craving to a whole new level, turning heads as they attempt to turn our stale perception of frozen dinners on its head. |
| 1:20.1 | Whoever thought we'd say the word shock value in mac and cheese in the same sentence? |
| 1:25.5 | Kraft Hines, that's who. Last Monday, January 28th, it ran a single-day |
| 1:29.9 | ad campaign designed for one thing to generate publicity, and publicity it got. The company ran its so-called |
| 1:38.8 | uncensored ad campaign for its line of frozen food called devour on a real porn site called porn hub. |
| 1:47.3 | The brand, which has aimed at steamy food you want to fork commercials at men since |
| 1:52.4 | 2016, was playing with the idea of food porn. According to the company, food porn, drool-worthy |
| 2:00.0 | photos of every kind of dish imaginable, has taken off. |
| 2:04.5 | People have liked more than 185 million photos of food on Instagram to date, and they admit it. |
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