KQED Youth Takeover: How Social Media is Changing Political Advertising

KQED's Forum

KQED

News, Politics, News Commentary

4.2 • 726 Ratings

🗓️ 22 April 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Politicians have historically relied on traditional media — like television — to get out their campaign messages and mobilize voters. Who can forget the infamous 1988 Willie Horton ad? But while traditional media still dominates political ad spending, politicians are spreading their messages on digital platforms once reserved for entertainment. Even TikTok is being leveraged by many politicians as the way to engage a digital generation. As part of KQED’s annual Youth Takeover week, high school juniors Ryan Heshmati and Kate Quach bring together a panel of media experts to talk about how political advertising works today and how we got there. Guests: Ryan Heshmati, junior, Saratoga High School Kate Quach, junior, St. Ignatius High School David Broockman, associate professor of political science, University of California-Berkeley Makena Kelly, senior politics writer; author, WIRED's Politics Lab newsletter Kyle Tharp, author, For What It’s Worth - a newsletter tracking digital strategy, spending and trends in politics Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Support for Forum comes from Rancho LaPuerta, a health resort with 85 years of wellness experience,
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1:03.8	From KQED. From KQED in san francisco i'm alexis madrigal welcome to kkudy's youth takeover week we'll have three forum shows this week produced by bay area high school students and up first we're going to look at
1:08.9	digital political campaigning all All the way back to
1:11.8	2004 and Howard Dean, politicians have tried to organize online. But in the 20 teens, digital
1:18.1	advertising became a massively important part of every campaign. The digital world moves
1:23.3	quickly and the platforms and tactics that made sense in 2016 or 2020 have changed.
1:28.6	We'll get you up to date with our young colleagues and a panel of political media experts.
1:34.0	That's all coming up next, right after this news.
1:48.0	Welcome to Forum. I'm Alexis Madrigal.
	...

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