Aloha, my name is Byron K, the owner of Kona Honu Divers.

My name is Byron K.

And one of my businesses is called KonaHonu Divers.com.

We provide scuba diving services, so anybody that wants to dive in one of the best places to dive in the Pacific Ocean and in Hawaii can come and uh

join us on our our boats or they can come into our shop and go shopping for all kinds of cool

swag or dive gear free diving gear spear fishing gear all kinds of Well, I don't necessarily go to the ocean a lot.

I work from home. I have a home office, and I've been able to do that because of you guys, because

of you. I don't have to really go to the ocean very often unless I want to.

I'll go for fun, you know, on the weekends for the beach or if I want to go diving.

But yeah, the dive shop's pretty close to the ocean.

But yeah, I mean, for the most part, you know, I'm pretty removed from the business, so I don't spend a lot of time actually working in the business. I spend most of my time working on the business and improving the business,

but it's at a point where I don't really have to do much.

Yeah, I mean, I think tracking is kind of the whole basis for improvement,

because you don't really know, if you don't know your numbers, you don't know

whether you're doing a, whether things are moving in the right direction or the wrong direction.

You don't, you're directionless.

It's like trying to hike without a compass.

So I think tracking is probably one of the most important things you can set up initially.

I set it up with Andrew in 2019 in August, and I track inflation-adjusted numbers.

I track everything.

I track conversion rates.

I track just a lot of minutia.

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