Kobelli - How to Combine Honesty, Transparency, and Blockchain to Disrupt the Jewelry Industry

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 October 2018

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Eyal Brikman was originally going to start a social startup, but one fateful conversation and 9 years later, he is helping to lead Kobelli, a company on a mission to bring honesty, transparency, and Blockchain technology to an industry slow to adapt to new technology. In this episode, Eyal gives us an intimate look at the inner workings of Kobelli, what made them successful in the past, present, and what new innovations, new products, and new brands will keep them successful in the future. He shares stories of how Kobelli migrated from brick & mortar stores to selling online, how they started the Jewelry category on OverStock.com, to innovative digital marketing & social media strategies he's used in building community and brand and much more.

Plus there is a bonus section on his personal experience of coming to America as an immigrant from Israel and his personal experience at Burning Man, which you don't want to miss!

Visit the Kobelli website: www.kobelli.com/

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/podcast

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Transcript

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0:00.0	Recorded at the scale fast studios.
0:14.3	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:19.7	This is The Story Behind the Brand with your host, Ramon Vela.
0:32.8	Hi, everyone.
0:33.9	This is Ramon Vela from The Story Behind the Brand.
0:36.7	And today we've got an exciting episode for you today. We have Eyal Brickman from cobalet.com or cobali fine jewelry. So thank you very much for joining us. So just so you guys know out there, we've actually already been talking for a little bit. We've been covering a lot of different topics. Maybe we'll get to talk about a few of those on the air, but I really want to get started. I'm so happy that we have E.L. Here today, we actually
1:01.2	had interviewed them once before at the IC Summit, and it went great. We've got a lot of really good
1:05.5	feedback, and we wanted to have them on the podcast, so I appreciate it. So why don't we get started? Just this kind of set the tone.
1:12.3	What our mission here at the story behind the brand and commerce focus media, which is our parent
1:16.9	company, what we do is we want to find out what is the why behind people loving your brand.
1:22.4	So we've talked about this in some of our previous videos, but we want to know in general, by the end of this podcast, is what is it about your brand that people love?
1:31.9	You know, what keeps them, you know, coming back to your brand?
1:34.6	Because we feel that people want to buy from brands that they believe in, that they feel community with, that they have an emotional connection to.
1:43.0	And so we want to kind of unpack that and
1:44.8	kind of figure that out, both for folks who are starting their own brands and want to know
1:49.9	what you did, you know, to grow this brand and what the rest of the executives did at Kobali. And we
1:55.7	also want people who already buy from you guys and listen to this and say, this is why i like cobaly or why i love
2:03.3	cobaly and then thirdly you know i want folks to be able who have never heard you or heard of your
2:08.5	brand before to listen to you and say like wow okay i really like this guy and i think this is
2:13.7	this is something i want to explore further so i appreciate you being here there's a lot of folks who are probably listening already know who Kowbelli is, but for those who
2:20.7	don't, why don't you give us a thousand foot overview of who Kabili is?
2:24.2	Back in the days, much more people know about Kauveli because we used to manufacture too many
	...

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