Diff Eyewear - How to Build a Successful Brand that Changes the World

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 October 2018

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Co-founders of Diff Eyewear knew early on that they wanted charity to play a big part in their business, what they didn't realize is that they would end up impacting & empowering communities halfway across the world. Co-founder, Chad Dime, gives us an intimate look at how Diff Eyewear got its name, how they got started, how they grew the business, what influences (both family and business) had on their entrepreneurial vision, and ultimately on their unique blend of charity, sustainability, empowerment, and affordable designer eyewear that we now know as Diff Eyewear.

Plus there is a bonus section on what the future holds for Diff Eyewear and inspiring advice for new and existing entrepreneurs.

Visit the Diff Eyewear website: www.diffeyewear.com

I write about all of our podcast! Check out the full post and learn what we learned at www.commercefocused.com/podcast

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Transcript

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0:00.0	Recorded at the Scale Fast Studios.
0:14.3	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:19.7	This is The Story Behind the Brand with your host, Ramon Vela.
0:32.7	Hi, everyone.
0:33.8	This is Ramon Vela from The Story Behind the Brand.
0:37.0	And today we have another episode we
0:39.2	have chat dine from div i'm going to introduce them in just a sec but before we get started i wanted to
0:44.4	give a shout out to scale fast who is our fantastic sponsor they pretty much help make all of this
0:50.2	happen so i really appreciate if you visit scalfast.com take a look at their at their platform and give them a call. Also want to let you know that we're about to launch this whole
0:59.6	podcast and release a whole lot of new videos onto the website. We're going to have a schedule
1:04.4	every Monday starting later this month. We're going to have a podcast each and every week.
1:09.4	And with that podcast, there'll be videos,
1:11.4	as well as the audio, and you'll be able to find us on iTunes and Google Play and Spotify
1:16.1	and all the major networks out there. So I really appreciate when this comes out that you
1:20.7	go ahead and subscribe. We would really appreciate that. So without further ado, why don't we
1:24.9	get started? So we have Chad Dime from Diff, Iiff Iware co-founder. Thank you, Chad for joining us.
1:31.0	Absolutely, Ramon. Thank you for having me. All right. So like I was saying in the pre-interview, I just want to make sure that this is a fantastic, you know, interview, very authentic because I really love your brand. And this is actually one of the things I love about your guys is the authenticity that I feel when I go to your website, when I see the things that you can guys produce, and all the sort of like the, I don't want to call them extra regular activities because it's really part of your model, but, you know, all the charitable things you guys do. And that really just your whole business model. So, you know, I have a ton of questions.
2:01.7	Yeah. But before we go on, why don't you give those listeners who might not be familiar with
2:06.2	Defiware? Why don't you give us just like the thousand foot overview? Totally.
2:10.3	Thousand foot overview. Diff Eyeware was founded in November of 2014. And it was really founded
2:16.0	on the principle that designer eyewear should be affordable
2:19.3	and it should give back. So we really are a charitable designer eyewear brand, and we focus on
	...

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