Know Your Story - Jon Ritt - Ep 121

Art2Life

Nicholas Wilton

Self-improvement, Education, Visual Arts, Arts

4.8 • 647 Ratings

🗓️ 14 February 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

https://Art2Life.com - Jon Ritt is a close friend, artist, designer, and next-level storyteller who helps brands identify their core principles and brings them to life. Jon takes the fundamentals he learned as a painter and applies them to how he works as a designer. He helps brands sculpt their identity in visual form.

In this conversation, we dive into gaining clarity around your “why,” why knowing yourself is the most important first step in creative endeavors, and how branding is your company’s identity. Your perspective on branding will never be the same.

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LISTEN IF YOU ARE INTERESTED IN…

Jon shares his love for art and design [2:56]

How Jon helps brands sculpt their identity in visual form [15:09]

Breadcrumbs: Gaining clarity around your “why” [19:40]

Is honing in on your style what matters? [32:20]

A conversation on Tesla design; brand equity [40:36]

How Jon shifts perspectives about branding [43:35]

What Jon does that contributes to his purpose [50:57]

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RESOURCES MENTIONED

The Art of Your Life Free Workshop: https://a2lworkshop.com/5-days-workshop/

Unconscious Branding by Douglas van Praet: https://www.amazon.com/Unconscious-Branding-Neuroscience-Empower-Marketing/dp/1137278927

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CONNECT WITH JON RITT

Jon Ritt Design Co.: https://www.jonritt.com/

Connect on LinkedIn: https://www.linkedin.com/in/jon-ritt-25078829/

Connect on Instagram: https://www.instagram.com/jonritt/

Transcript

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0:00.0	I did a brand for an accountant.
0:01.9	You think that's kind of boring, right?
0:03.4	His name is David Levitz.
0:05.1	And David, if David walks up to somebody at a cocktail party and they said, hey, David,
0:10.2	what do you do for living?
0:11.4	He said, I'm an accountant.
0:12.4	They're immediately looking for someone else to have a drink with.
0:16.5	I did not build a brand for that.
0:18.6	But David's answer when someone says, hey, David, what do you do?
0:21.4	He says, I help people sleep at night.
0:27.5	Hey, everyone.
0:28.5	This is Nicholas Wilton at the Art to Life podcast.
0:31.9	Welcome back.
0:33.6	I'm so excited to introduce my guest to you today.
0:36.9	But before I do, I just got to do a shameless plug. I'm so excited to introduce my guest to you today, but before I do, I just got to do a shameless plug.
0:40.5	I'm so excited about it.
0:41.9	We are giving.
0:43.5	We are producing.
0:44.8	We are releasing the Art of Your Life workshop.
0:48.2	This is something we do once a year.
0:50.2	It's coming out on March 4th until the 8th.
0:53.3	And it's about learning me three things that was going to change your art.
	...

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