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Skimm This

Kind of a Big Deal: Black Friday 2020

Skimm This

theSkimm

News

4.53.6K Ratings

🗓️ 27 November 2020

⏱️ 20 minutes

🧾️ Download transcript

Summary

Once the Thanksgiving table is cleared, it’s shopping season. Black Friday may look a bit different this year, but it still kicks off a crucial period for online and real-world retailers as they try to end 2020 on a high note. This week we’re stepping back from the news and looking at what makes the holiday shopping season so important in 2020 in particular, how marketers are making their sales pitch and why so much is on the line for small businesses. On this episode, you’ll hear from:  Anne Roggeveen, professor of retailing and marketing, Babson College Jordyn Holman, retail reporter, Bloomberg News Kalyn Chandler Johnson, owner, “Effie’s Paper, Stationery and Whatnot”  Let us know what questions you have about what’s going on in the news right now. Email us at audio@theskimm.com or call and leave us a voicemail at: 646-461-6370. You might hear your message on the show.  If you want to add theSkimm to your daily routine, sign-up for our free newsletter the Daily Skimm. It’s everything you need to know to start your day, right in your inbox.  Skimm'd by Ciara Long, with additional support from Peter Bonaventure, Alex Carr, Justine Davie, and Luke Vargas.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Welcome to Schim this.

0:04.6

We're doing something a little different with this week's show and thought we'd actually

0:07.7

talk about something that's probably on your mind today.

0:11.1

Shopping.

0:12.1

That's because, as we all know, Black Friday is officially the start of shopping season.

0:17.3

Except, isn't really still the start date when there have been sales for weeks already?

0:21.6

Are there really any deals left to find?

0:23.8

It's not a Black Friday so much anymore, but more a whole long month leading up or two

0:29.5

months leading up to it.

0:31.6

Regardless of exactly when the holiday shopping season begins, in a pandemic with businesses

0:36.3

hurting after a difficult year, a lot is writing on whether shoppers come through.

0:41.0

Obviously, in 2020, that whole calculation is thrown off out the window just given the

0:46.1

pandemic and social distancing.

0:48.1

So this is really crunch time for retail.

0:51.9

Big retailers like Amazon and Target are probably going to do pretty well this year.

0:56.3

It is there a way we can still shop and support small businesses if we're not physically going

1:00.8

into stores.

1:01.8

I'm a small business owner who happens to be a Black woman and it is vitally important

1:07.1

to me and my fellow entrepreneurs that people patronize us otherwise our businesses won't

1:14.5

flourish.

1:15.5

Alright, this is Black Friday Schimmed.

1:18.7

Let's do this.

...

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