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Naughty But Nice with Rob Shuter

Kim Kardashian’s new Hulu deal is bigger than her current $150 million E! contract, Blake Lively trolls hubby Ryan Reynolds again, Heidi Klum’s daughter, 16, makes modeling cover debut!

Naughty But Nice with Rob Shuter

iHeartPodcasts

News, Society & Culture, Entertainment News

4.4605 Ratings

🗓️ 14 December 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

Kim Kardashian's new Hulu deal is basically a PR and marketing deal, Blake Lively reveal her four “favorite things in the world” from Vancouver, Heidi Klum joined by her daughter Leni on cover of Vogue. Rob is joined by his dear pal Garrett Vogel from Elvis Duran and the Morning Show with all the scoop.

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Transcript

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0:00.0

This is an I-Heart podcast.

0:02.5

Guaranteed Human.

0:17.1

Hello, hello, hello.

0:18.2

Welcome to the naughty but nice show.

0:20.0

It is Monday, and our friend Garrett Vogel is joining us. Garrett, are you there? Yes, Rob Schroeder. What a start to the Monday, I'm telling you. You have no idea, friends. We had a few technical issues today. I thought I might be doing the show by myself, Garrett, but I'm thrilled you're here. A few technical issues. All worked out now. Hopefully, fingers crossed, yes? Well, yeah, no. It's one of those things where passwords expire and you can't log on. Gmail happens to be down right now. So it was like, I was in the middle of that weird place where it's like, is this a technical issue or is someone trying to tell me something that I have no idea about just yet?

0:55.0

Nobody's trying to tell you anything apart from we love you and we are glad you are here. We've got a ton of gossip so let's get to it. Do you know what time it is, my friends? Oh, it's tea time. I need some tea right now. I'll have a cup of tea. I'll make you a cup of tea. Big exclusive at the top of the show. Kim Kardashian and the family cut a big deal with Hulu.

1:11.1

We spoke about this a couple of days ago.

1:12.9

I've now got all the details included. at the top of the show. Kim Kardashian and the family cut a big deal with Hulu. We spoke about

1:11.7

this a couple of days ago. I've now got all the details, including what it is worth.

1:16.6

Sources are telling me it's actually a massive, massive deal. It is worth more than the

1:22.1

$150 million they currently get from E. That's right. They are moving on up again. So insiders are telling me they got a four, five year deal from E for $150 million. So it turned out about $30 million a year. Hulu has topped that. And the reason they've done it, it's very interesting. Most people over at Disney ABC who own

1:45.8

Hulu don't really know yet what the Kardashians are going to do. This is like a Prince Harry and

1:52.3

Megan deal. They got a hundred million from Netflix, but we don't quite know what Harry and

1:57.1

Megan are going to do. The same with the Kardashians. Technically, officially,

2:01.9

they're going to put out global content around the world. We should point out there,

2:05.8

Garrett, even though the Kardashians are not as popular here in America now, they've got

2:10.3

another season on E. Their numbers are at an all-time low. Around the world, they're really,

2:15.9

really popular. So basically, they are being paid to market and be

2:20.2

publicists, ambassadors if you want, for Hulu. What do you think? Which they're very good at,

2:25.0

which they're very, very good at. And Rob Schueter, here's my, here's my issue with this deal.

2:30.4

First, do they get free Hulu accounts because they can obviously afford their own Hulu?

2:36.6

And second, it is kind of like a Disney deal.

...

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