Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 13 June 2025
⏱️ 64 minutes
🧾️ Download transcript
Summary
Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today.
Chapters:
- 00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)
- 00:00:34 - Why This Episode Might Just Blow Your Mind
- 00:00:51 - The Underdog Ad Account That Surprised Everyone
- 00:01:20 - What You Really Need to Know About Advantage+ Sales
- 00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?
- 00:03:36 - Enter John Moran: The Ad Scientist in Flannel
- 00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)
- 00:07:09 - The $4M Test: Here’s What Actually Worked
- 00:13:59 - Cracking the Code on Creative + Targeting Combos
- 00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us
- 00:31:48 - Raw, Real, and Revolutionary Marketing Tactics
- 00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash
- 00:33:44 - Ask Us Anything: Let’s Get Tactical
- 00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)
- 00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom
- 00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond
- 00:46:40 - Campaign Surgery: What to Fix, What to Ditch
- 00:59:54 - Wrap-Up, Resources, and What to Do Next
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hello and welcome to the perpetual traffic podcast. |
| 0:02.7 | This is your host, Ralph Burns and the founder and CEO of Tier 11. |
| 0:07.8 | Recovering from COVID, if you can believe that. |
| 0:11.5 | Yes, I caught COVID when I was in Italy. |
| 0:14.2 | So I apologize in advance for the scratchiness of the voice. |
| 0:19.0 | Today's episode, you'll actually hear me right before I took the test, |
| 0:23.6 | my wife, who still has tests around the house, suggested that I take a COVID test when I thought |
| 0:28.1 | it was just sort of allergies or just sort of the flu. But anyway, COVID is alive and well, |
| 0:32.5 | ladies and gentlemen, it really sucks. So anyway, today's show is, without the scratchy voice, take that away. |
| 0:41.0 | This is a breakthrough show that we did last Friday, right before I contracted COVID, |
| 0:46.1 | with John and myself. |
| 0:47.4 | And I had an idea that we were going to rebroadcast this over perpetual traffic because it's so good. |
| 0:51.7 | This is a case study that John did for a low volume, |
| 0:56.4 | under 10K a month and spend ad account running only meta and only Google brand. So basically, |
| 1:03.9 | it's all meta. And it's a test for new Advantage Plus Shopping campaigns. I want to say advantage plus shopping. It's basically Advantage Plus sales campaigns. I want to say advantage plus shopping. |
| 1:11.8 | It's basically Advantage plus sales campaigns. |
| 1:14.2 | If you get out of the habit of saying advantage plus shopping. |
| 1:17.0 | But anyway, Advantage plus sales in the automated setting. |
| 1:20.8 | Now, a big newsworthy item here is that Advantage Plus for sales for shopping shopping for all the stuff that you might see right |
| 1:30.8 | now inside ads manager for meta is going away June 25th. So that is just a week or so away |
| 1:39.3 | as of this recording here. So the point is this stuff is coming and this is I haven't seen much in the |
| 1:46.5 | way of training on this. This is a reason why we're doing so many of these shows to to arm you |
... |
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