Kidfluencers: Behind the $8B Industry

Dear Hollywood

Alyson Stoner

Society & Culture

4.9 • 879 Ratings

🗓️ 10 November 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is Kidfluencing the latest step on the toddler-to-trainwreck pipeline? Kidfluencing is an $8B industry that has very few protections in place for children. Whether they’re a child of family vloggers or proud parents who can’t stop “sharenting,” or they accidentally went viral for a funny video, kids are growing up as digital natives without key mentorship around using technology safely. Alyson examines the areas that platforms and legislation need to address to create safer online environments and career pathways for young digital creators. As an independent podcast, your support means a lot. Subscribe and follow @alysonstoner to join the conversation. New episodes every Friday. Check out Devorah Heitner's book here: https://devorahheitner.com/growing-up-in-public/ 50% off Movement Genius for 250+ classes and tools to care for your mind, body and emotions: https://bit.ly/DearHollywood50

Transcript

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0:00.0	have intensified pressures to per per per. Why would you mess up on the word perfect?
0:06.7	That's the way the cookie crumbles.
0:10.6	Dear Hollywood, kid fluencers, behind the $8 billion industry.
0:15.0	Welcome to the land of kid influencers.
0:20.0	Right now, millions of children are washing content of other children, and a lot of it contains
0:27.7	ads or direct brand endorsement. The kids on camera might be getting paid 5, 10, 20 grand to talk about a certain product in the video,
0:37.0	and the kids at home are now begging their parents for the same matching outfit or toy.
0:43.0	Kid fluencing, in 8 billion dollar industry,
0:48.0	encompasses several subsets of young people
0:52.0	who make or participate in content that
0:55.2	garners views a public audience, brand endorsements, and other career
1:00.2	verticals. From my research since this was not my personal experience, it seems that you can be a child who loves to film yourself doing things and edit content. You could be the child of a parent who started sharing,
1:15.2	sharenting content with you in it,
1:18.3	and it turned into a livelihood.
1:20.4	You may also be a part of a family channel where your parents intentionally signed everyone up to be filmed like a reality TV show.
1:28.0	You could be the child of a parent who was already an influencer and then upon getting pregnant with you made you an
1:35.3	account and now you have 500,000 followers waiting for your debut in the world.
1:40.8	And maybe you're already a child actor, singer, dancer,
1:44.0	athlete, painter, prodigy of some sort,
1:46.0	and social media is an extension to your existing brand.
1:50.0	So again, the funnel is much wider, the rules are much looser, and the protections are far fewer.
2:00.0	If you've been tracking with Dear Hollywood Podcast, you are privy to how children, due to a lack of labor laws for child entertainers, can be the least protected people on set and how the challenges child actors face in
	...

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