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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Thursday, July 28th.

I'll tell you what they want, what they really, really want. So said

Chicken Maven KFC about a key group of consumers, Millennials and Gen Zers. KFC wants more

of them in its restaurants. And what do young people want? Nuggets, apparently, chicken nuggets. Yes,

it's true, KFC, which already has plentiful chicken options on its menu, including

fried and popcorn options, is testing out nuggets in locations in Charlotte, North Carolina.

The nuggets are seasoned with KFC's signature spice combo and come in orders of 8, 12, and 36 pieces.

36. I guess growing bodies need the protein, huh?

Young people, particularly Gen Z, between the ages of 18 and 24, are gold mines for businesses.

Why?

Loyalty, according to analyst Robert Byrne, who spoke to CNN.

...