Keys to Copywriting with Tarzan Kay | Episode 169
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 20 May 2020
⏱️ 31 minutes
🧾️ Download transcript
Summary
Building an email list can be so powerful for your business. Emailing is a great way to engage with your customers and build the know/like/trust factor that is so critical. I don't want you to let your fear hold you back. Start consistently sending a weekly email! It's all about great content and developing a relationship, and it doesn't have to be "salesy". Remember, they subscribed to you because they felt a connection so BE YOU! To help get you on your way, I sat down with Tarzan Kay, Email Copy Queen, to talk about some of her best tips and tricks when it comes to copywriting and all things email!
Hit the Highlights
[4:05] Copywriting Basics
[6:10] Subject Line Hot Tips and Tricks
[10:50] How Often Should You Email?
[11:55] Nurture vs. Promo/Launch Emails
[14:15] Be Upfront With Sales
[15:25] Launching Email Sequences
[17:20] GIF or JIF - the world may never know LOL
[21:20] Compete with Yourself Instead of Industry
[23:00] Not a Grammar Junkie?
[27:00} Rapid Fire Questions
All About Tarzan
Tarzan Kay is a former copywriter, a whiz at digital course launches, and a sci-fi fanatic! She loves helping people grow their businesses with email. Whether it's selling an online course or booking their first day-rate client, she loves to see people leverage the power of email.
Important Links
- Get in touch with Tarzan here>>> tarzankay.com/email
- Or find her on Instagram - @tarzan_kay
- Tarzan shared 2 great tools - Litmus and makeagif
Episode Sponsor
This podcast is sponsored by our Equipped sponsor, Trendy Mama Boutique. Anyone else constantly looking for new and fun activities for the kids to do at home, especially now??? #quarantine
Trendy Mama Boutique has so many solutions to keep kids creative! She has Lego building kits, personalized puzzles, chore boards, handwriting boards, just to name a few!
To shop go to trendymamaboutique.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey friend this is Jennifer and this is the Jennifer Allwood show the |
| 0:03.2 | podcast for women who want to learn how to live an intentional life or |
| 0:06.4 | build their creative business. I'll be giving you my very best business tips |
| 0:10.0 | bringing you interesting guests giving you a daily dose of Jesus, |
| 0:13.0 | and I'm committed to always keeping it real. |
| 0:15.0 | Grab a cup of coffee and let's dive in. |
| 0:17.0 | I'm so honored that you're here. Hey friends this podcast is sponsored by our equipped sponsor trendy mama boutique |
| 0:30.1 | so is anybody else constantly looking for new and fun things for their kids to do at home, especially now, right? |
| 0:36.0 | Like hashtag quarantine. So trendy mama boutique can find them on the line. |
| 0:41.0 | Has so many solutions to keep your kids creative. They have |
| 0:44.4 | LEGO building kids personalized puzzles, choreboards, handwriting boards, just to |
| 0:48.8 | name a few. So I know our family is constantly looking right now of things to keep the little one |
| 0:54.0 | entertained and so go right now to trendy mama boutique.com that's trendy m a m a |
| 1:00.3 | boutique dot com in case you're wondering, why did you spell that out? |
| 1:04.7 | Because I spell an M-O-M-M-A and I think I'm the only person on the planet. |
| 1:08.1 | I think I'm wrong. |
| 1:09.3 | So go to Trendy-M-A-Butique. |
| 1:12.1 | Come. Well, hey friends, welcome back to the podcast. |
| 1:15.0 | I'm introducing you to a new friend today. |
| 1:18.0 | This is Tarzan Kay. |
| 1:19.0 | Tarzan is a former copywriter. |
| 1:21.0 | I know she's done some copywriting for my friend Amy Porterfield. |
... |
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