KEYNOTE: The Biggest Opportunity for Building Business in 2025

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 17 July 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode features the most powerful 18 minutes from GaryVee’s top-performing keynote of 2025. Recorded live in Mexico City, GaryVee breaks down the one shift that changed social media forever and how it creates the biggest opportunity for business growth today. If you're building a brand, selling a product, or trying to stay relevant in the attention economy, this keynote is your blueprint.

If you want to watch the full keynote, head to YouTube: https://www.youtube.com/watch?v=inv3cuQEIJc

Transcript

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0:00.0	I just need everybody to follow along with me right now.
0:03.0	Social media is free.
0:06.0	It's fucking free.
0:08.0	When I landed here and I saw a billboard of this expo,
0:13.0	which is a good job marketing, I don't think they got it for free.
0:17.0	You pay for a billboard.
0:19.0	You pay for newspaper. You pay for direct mail. You pay for Google billboard. You pay for newspaper.
0:22.9	You pay for direct mail.
0:25.2	You pay for Google AdWords.
0:27.3	You pay for television.
0:29.2	You pay for PR.
0:32.7	Social media is free.
0:38.3	You can run ads, but you can post something right now,
0:42.3	and 10,000 people could see it. For 15 years, I have worked every day
0:46.3	to make videos and pictures and written words
0:49.3	on the seven to 10 platforms that have mattered.
0:52.3	That has allowed me to amass a lot of followers.
0:56.0	And three years ago, if I had 10 million followers
1:00.0	like I do today on Instagram or 15 million followers
1:02.0	on TikTok like I do today, and you had zero,
1:06.0	when I posted I got a lot of views and you got none.
1:10.0	That changed three years ago.
	...

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