Hey everyone, welcome back to the GaryVee audio experience once again.

I'm Jacob from Team Gary and for today's episode of Keynote Saturday,

we have the Game Changer Summit Keynote that Gary did in Atlanta, Georgia on September 27th,

2019. There's a ton of value here that still applies to present day 2022 about your business,

social media, how it all works, how you can make a career for yourself doing the things you love.

Please make sure to tweet Gary your feedback at GaryVee. Join the Discord if you haven't,

but most importantly, we hope you enjoyed the episode and come back next week.

This is the GaryVee audio experience.

Very simply, to set up this conversation, I believe that attention

is the singular most important asset for anybody trying to achieve anything, whether that's

to cure a disease, run for office, sell a sneaker, get a client to create anything,

to create anything. You need one's attention and then the variable of what comes out of your mouth,

or what you create becomes the way it happens. I have had an incredibly interesting

relationship with attention my whole life. It took me probably until five years ago, really questioning,

you know, in a knock on wood, why is this going so well? Way, what has allowed me to be successful,

what has allowed me to be happy and successful? Why is this working? Why is this so obvious to me,

yet continues to not be for the masses? What is this thing? What is my life? Why is this work?

And what it took me back to, ironically, is which would make sense. Everyone's origin stories,

but it becomes a DNA thing. At some level, the thing that actually brings me happiness is,

I can't hear the cheering and I can't hear the booing, and that's why it's very easy to navigate

through life. That came from probably the circumstances of being born in the Soviet Union coming to

America, very humble beginnings, you know, studio apartment, multiple family members in it,

...