Key Moment: Russ | What Every Artist Needs to Know (10-Minute Blueprint)

And The Writer Is...with Ross Golan

And The Writer Is

Unknown, Music Interviews, Songwriting, Music, Songwriters, Education, Interviews, Music Creation, Artists

4.9 • 1.1K Ratings

🗓️ 30 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this powerful 10-minute blueprint, Russ breaks down what every artist needs to know to build a real career in today’s music industry. From his mindset of delusional self-belief to strategic release plans and business truths, this clip will change the way you approach your music journey forever.

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Presented by NMPA

https://www.nmpa.org/

Chapters:

0:00 Why Songs Don’t Blow Up

0:15 Is Inspiration Overrated?

0:33 Writing Big Songs While Uninspired

1:05 How Russ Would Start From Zero Today

1:24 Stockpiling Songs & Posting Strategy

1:57 Do You Want Success Bad Enough?

2:01 Russ’ Duality: Confidence vs. Doubt

2:21 The Power of Delusional Self-Belief

3:02 Why Songwriters Should Stop Giving Songs Away

3:51 Why Most Artists Stay Broke

5:06 Taking Control of Your Music Business

6:38 The Purity of Creating Without an Audience

7:04 The Audience Picks The Hits

8:07 Russ’ Song-a-Week Strategy Explained

8:39 When a Song Flops: Russ on Bankrupt

9:13 Why It’s Okay If It’s Not The One

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Transcript

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0:00.0	Most artists, the song is just not the one.
0:04.1	It's not because that person didn't post it.
0:06.8	It's not because the label didn't spend money on it.
0:09.0	That's not why this song didn't blow up.
0:11.7	It's because the song isn't the one.
0:14.6	I think sometimes inspiration is overrated.
0:18.8	I think just like showing up and doing it can sometimes be what curates the
0:24.2	inspiration. You can be inspired by you showing up. You know, I used to kind of take it as a test
0:30.0	from like the universe when I was younger in the studio wasn't at my house. It was at Bugis's
0:35.0	house. And days where I felt so uninspired, I would always be like,
0:40.2	this is the test. Are you still going to go? And so I would make it a point to go to the studio
0:46.0	when I was uninspired. And so many times I would write big songs when I showed up uninspired.
0:52.6	Because it's almost like the showing up gave me that motivation.
0:57.5	You kind of get like dopamine from showing up when you didn't want to show up.
1:01.5	So I think just relying on inspiration is you're not going to make that much stuff.
1:05.4	If you were to start from zero with everything you know now, how would you do it?
1:09.5	I would make a bunch of songs first.
1:12.8	I think people don't have patience.
1:14.1	In order to be consistent, you have to be patient first.
1:17.0	So I would be patient, stock up a bunch of songs.
1:19.7	I would say I would stock up 24 songs that I know are fucking great.
1:24.2	I would do what I can to just have video shot.
	...

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