Key Mistakes Entrepreneurs Make When Selecting a Niche EP231
ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
Tiffany Carter
4.9 • 1.9K Ratings
🗓️ 24 August 2020
⏱️ 32 minutes
🧾️ Download transcript
Summary
Don't make this mistake when selecting your niche.
Before I get into this, I pronounce niche like rich, simply because it's more fun.
Most people associate "finding a niche," with getting really specific about what they do, unfortunately, specific doesn't necessarily equal profitable.
Some of your niches can seem ON POINT (because they sound specific), but they are making zero dollars, so we are going to fix this today.
$0 Example: I'm a mindset coach and I teach you how to de-stress and find inner peace and joy
Yes this is specific, but it isn't tangible.
People only buy what they: 1. Believe they need 2. Something that feels tangible
By tangible I mean, it is clear AF what they will be getting if they work with you, if they buy your course, if they attend your event.
$$$ Example: I'm a mindset coach. I teach you how to re-structure your schedule and set boundaries, so you can achieve your personal goals.
If you niche sounds too grand, too vague, and too good to be true, people won't trust it and therefor won't buy it.
Exercise for you: List out all of the tangible results your ideal client will get if they follow your guidance, get the treatment you provide, buy your product, etc…
Pick the top two tangible results your ideal client will rave about the most, and niche on those!
Now go listen to this podcast episode and I'll break all of this down for you, plus I'll give you a many more examples.
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.
Transcript
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| 0:00.0 | Welcome to Project Me, the Project Me, the Podcast, I'm your host Tiffany Carter, the founder of Project Me, multi-millionaire entrepreneur, |
| 0:16.1 | former TV newscaster, money-making expert, female empowerment speaker, and self-proclaimed |
| 0:22.4 | office supply addict. |
| 0:24.2 | My mission is to take the mystery out of making big money. |
| 0:27.6 | Every week on Project Me the Podcast, I'll share success tips, strategies and stories from other entrepreneurs, experts and millionaires, |
| 0:36.3 | showing you exactly how you can achieve your most exceptional life. |
| 0:40.8 | Now let's get to it. Exciting announcement for all of my listeners. I've officially opened my exclusive group, the Project Me, Passive Income Posse, to the public. |
| 0:57.5 | This group is by application only so we can keep the group high vibe and spend our time, energy, and expertise only helping those of you who truly want massive success and impact. |
| 1:08.0 | You get live weekly trainings from me, special guest coaches, and direct access to me and my business partner for all of your questions. |
| 1:16.8 | To learn more and apply, go to ProjectMe with Tiffany.com, click on work with me and select Project Me Possie. |
| 1:24.0 | And of course any questions, feel free to DM me at Project Me with Tiffany Carter, the podcast and posse. |
| 1:41.0 | I'm your host Tiffany and let's get this whole niche thing sorted out. Yes I know many of you say niche, especially my beloved Canadians, shout out to Canada, my second favorite country. But I say niche because it rhymes with rich. |
| 2:03.0 | So that's that. |
| 2:04.4 | So if it makes you cringe when I say it, just know. |
| 2:07.4 | It's coming from a place of utter and total love |
| 2:11.7 | for being rich and money. There is so much out there on social |
| 2:18.7 | media and webinars and books all sorts of things around this whole niche thing and it can get really |
| 2:28.5 | confusing I know many of you feel stuck because you're not confident in your niche, you're not |
| 2:37.0 | sure if you're nitching enough, you don't even know how to niche when you see about |
| 2:42.4 | a thousand other people that seem to have the same so to speak |
| 2:46.8 | niche as you. |
| 2:48.5 | Maybe you're in the wellness space, maybe you're a mindset coach. Maybe you're an accountant. |
... |
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