From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

You have to understand that not everything is going to work, that you can bring all of the

greatest talents in the world together and still produce a turkey. That will happen, but that

should not stop you from taking risks. Kevin Spacey is an Oscar-winning actor who's carving his own path.

He put Netflix on the map for original programming with House of Cards. Now he's self-financed

and is self-releasing a documentary. But first on the Hollywood news banter, if you're not

Kevin Spacey and you're the star of a Netflix show, how do you figure out how much you're supposed to get paid?

Stick around. It's the business from KCRW.

I'm joined by my buddy in banter, John Horn of the Los Angeles Times. Hello, John.

Hello, Kim. So, John, the new fronts are underway. This is the

time in New York where the newcomers to the space of programming, you know, the wannabes, I would say,

in many cases, come and make their case to advertisers. You know, this is the compelling,

wonderful programming that we're going to present online and you should

buy ads in this thing, potentially a very big business, but so far it feels like there's a,

you know, many are called, but few are chosen when it comes to getting traction with online

programming.

Yeah, I would say right now it's all hat, no cattle.

I mean, this is the equivalent, the online equivalent of what broadcasting cable

does in the upruns. Now, the money is not insignificant. It's $2.8 billion was spent on

digital ad revenue last year. That's a fraction of what was spent for the broadcasting cable

networks, almost $75 billion, almost $3 billion. It's a lot of money. The thing that's been

fascinating, A, everybody and their mother and sister and cousin and

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