On this episode of the Playbook, I have the incredible Kenny Reader CEO of Kajabi,

and we're going to talk about how do we know it's time to jump fully into our side gig,

and what our wives, greatest fears are. Join me for all of this and more on the Playbook.

What made them champions on the field and in the boardroom?

I'm your host David Meltzer. I am so excited to have in studio the CEO, the co-founder of Kajabi,

Kenny Reader. Welcome to the Playbook. Thanks for having me. This is the first time I've taken

my sweatpants off and like months, but this is great. I get the use. I mean, we're socially

distance kind of like, you know, Bill Morris is set up here. Huge background. I'm so excited.

Now, you are in a very exciting space. We're dealing with this space a lot, not just for us as

clients, but more importantly, so many people need what you do, but you're not an overnight success.

You know, one of the things is, especially now with the pandemic, so many companies have been around

a decade and somehow you really haven't heard of them and all of a sudden you need them more

than you need water. What was your vision 10 years ago with Kajabi because you definitely were

before your time? Absolutely. I founded the company 10 years ago and it was really just a solve a

problem that I had. I was a software developer by trade looking for something entrepreneurial for

myself. You know, I had a young family at the time and I just wanted to be in control of my own

destiny. And so I was always looking for extra ways to make money on the side and hopefully one of

those would turn into a business and it's kind of funny of all of the places I looked for a business

where it came from. And I was building a toy for my kids at three small children at the time

and I built them this sprinkler toy at a PVC pipe that plugged into the hose and it sprayed water

down. And for a minute there, I thought, hey, maybe I'm going to manufacture these things and sell

them. And I realized that's way too hard to do a physical products business. So I'm like, I want

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