**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

“We can bring the vacation to you,” says Kenny Haisfield, Founder of Kenny Flowers. In part 2, Kenny says it's challenging to commit to a business concept when you are just starting. Figuring out how to do new things is tough.

He spent a year understanding customers, and in this year, production and balancing everything was difficult for him. They design their apparel with customers in mind. Kenny Flowers is 99 percent direct to consumers and has something for both men and women.

Kenny mentions that 2020 was a devastating time, but it helped them to change their perspective. The company moved from apparel just for vacations to apparel that can bring vacations to customers. The Pandemic led them to update their marketing.

He talks about:

* Challenges in early days
* Their website
* A brand that's around generations to come
* Updating marketing
* Where to get Kenny Flowers
* New categories
* His advice

Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand.

For more on Kenny Flowers, visit: https://www.kennyflowers.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

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This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

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This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

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For more information, visit https://drve.com/pod/

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This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

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